Needle’s Haystack Grand Opening!

4 Apr

Good Morning!

Today at 8am CST, the alluring world of accessories gets a modern facelift! Needle’s Haystack, a Dallas-born online marketplace designed exclusively for jewelry lovers & designers, opens their e-doors!… and selfishly, we wanted to be the first to tell you!

Despite the extreme pressures of starting a successful business, Stephen Lehn, CEO of Needle’s Haystack, took time out of his busy day to chat with us about his recent venture, what’s hot for spring, and what he’s offering every Runway Diaries reader!

Clad in his usual t-shirt & jeans, we first asked Lehn what lead him to such a feminine-driven line of work. Lehn describes his past frustrations with “finding the perfect piece of jewelry” for his mother’s birthday (aw!) like “finding a needle in a haystack.” Without the time to scour countless overpriced boutiques, estate sales, and local market vendors, his chances of finding something smashingly original were looking grim. Realizing that he probably wasn’t the only 20-something male searching for “a needle in a haystack,” Lehn set out to create the only marketplace devoted entirely to talented jewelry designers & stumbled upon a catchy name on the way! He quickly learned that not only were gift-searching males delighted with his discovery, but fashionistas of all ages quickly turned to Needle’s Haystack for their adorning needs!

At Needle’s Haystack, consumers are able to access & purchase “unique, handmade, one-of-a-kind jewelry, made by American designers” at a glance, Lehn says. Whether you’re in the market for a Unique Floral Engraved Locket Ring, $25.74, by My Heart Beads, or a Filigree Hand-tooled Sterling Silver & Ruby Bangle Bracelet, $414.70, designed by Lee, you’ll find a gem perfect for you!

Lehn gave us an insider heads up on what’s hot for spring in accessories; “Honey suckle is a popular color choice for spring 2011” and consumers can’t seem to stock up enough on “chunky bracelets.” He added that the “statement necklaces” we saw in fall are still very on-trend, but have updated their look with the addition of beautifully placed semi-precious stones. [TRD find: Sunshine Necklace, $78.65, designed by Jewels For Hope. We love the whimsical feel of this perfect-for-spring semi-precious statement necklace.]

Needle’s Haystack features hundreds (and quickly becoming thousands!) of independently designed pieces on a super-easy-to-use website, complete with detailed product information, alternate photo views, and one-click “Ask The Designer” capabilities. Click here to start shopping!

And for you talented designers, Needle’s Haystack is always looking for new designers to easily offer their unique creations to the e-commerce community, 24 hours a day, in just a few clicks! They add new products daily, so it’s never too late to become a Needle’s Haystack Seller!

The best part? Lehn is generously offering The Runway Diaries readers a $5 gift card towards their purchase at! Use promo code “ENJOY5DOLLARS” when checking out.

Other gems we found on NH:

Golden Seraph Necklace, $85.80, JKDK Designs.

Grey Freshwater Pearl Drop Earrings, $25.74, Star Candy Designs.

Rough-Cut Ruby Drop Earrings, $47.19, Bespangled Jewelry.

18″ Freshwater & Baroque Pearl Necklace, $278.85, JYL Walker Jewelry Designs.

Breast Cancer Survivor’s Pendant, $164.45, Glenna Vasoli.


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